Tuesday, September 29, 2015
Friday, September 11, 2015
Thursday, August 27, 2015
Warren Dots / Masud Husain / Insight Editions.
Mr. Product / Volume 2 is a compact hardbound guidebook into the world of Advertising Mascots. Compatible with Meet Mr. Product / Volume 1, it is brightly designed with page after page of information and imagery. There is a yearly chronology with specific mascot types to match the energy of the era. Pages are sometimes halved or quartered into multiple color rectangles to help illuminate the characters shown. Chapters are concisely defined into distinctive themes with plenty of examples.
Bob's Big Boy, the EXXON Tiger, Pac-Man, and the Hamburglar are but a few of the character types that invaded our homes via magazines, TV, and radio. Fast Food establishments developed giveaways for the kids. Advertising mascots were introduced as toys and premiums as a way of motivating children to manipulate mom and dad into buying the products they wanted.
Whatever it was you needed there was an appropriate mascot selling you or your love ones a bill of goodies. The Cambell’s Kids sold you soup out of a can, Count Chocula and Franken Berry would “scare” your kids into eating their cereal for breakfast, and Mr. Clean became your e-z cleaning hero to wash away your dreary household woes. We became gullible “guppies” foolish enough to take the bait that some Madmen far from your home created in an ambiguous ad agency on Madison Avenue.
Our senses were electrified in the 60’s, super-charged in the 70’s, and hyper-driven in the 80’s, so cute cuddly characters that offered us delectable delights or promised us a way of ending our common household drudgeries were the very things we needed as spokesmen for the products we so desperately desired. We were bombarded with the whimsy and magic of a mass-media attack. That powerful force of yesterday molded you and your parents into the brand oriented generation of today.
I highly recommend Mr. Product: The Graphic Art of Advertising’s Magnificent Mascots 1960-1985 / Volume 2 for any graphic designer or artist seeking a blast from the past to create the power-statements of today.
Get your copy of Mr. Product @ Amazon.com.
Thursday, August 13, 2015
Artwork copyright © 2016 Warren Dotz / Masud Husain / Insight Editions.
It's an advertiser's job to create these cute little anthropomorphic spokes models to make us buy their products from among all other similar competing products. They do this through subliminal eye-popping imagery familiar to the targeted consumer. For example, Charlie the Tuna is a hip beatnik fish selling to the young hip modern housewife of the 60’s who had little time to prepare large meals like their mothers before them. Charlie’s announcer repeats the catchy phrase, “Sorry Charlie, only the best tasting tuna get’s to be Starkist!” And we of course are reeled in hook, line, and sinker.
I grew up in the 60’s and 70’s so advertising characters are ingrained in my brain like DNA. As a child, Tony the Tiger, Reddy Kilowatt, and Sugar Bear fascinated me while I read magazines and comic books, watched television, and ate cereal in the mornings. I became intrigued by the many drawing styles that were distinctive to those eras. Pardon the pun but they all stuck to me like Elmer’s Glue!
Meet Mr. Product will be a great source of inspiration to any graphic designer, illustrator, or artist. As a design illustrator, I'm drawn to the past and having a book like Meet Mr. Product helps me create modern-retro design illustrations. This book is simply a way for me to increase my image library. It’s compact, handy and it beats going through countless Google Searches trying to find many of these images that are just not readily available on the web.
The book design is consistent throughout with brightly colored pages that help illuminate the illustrations. The type is small but the pictures are large enough so not to lose their detail. The cover is printed with varnished advertising characters against a bright yellow flat background with red and black cartoon type. The introduction is concise and educational and each chapter is divided into specific categories with plenty of examples. I like how well the advertising characters are presented in the page layouts.
If you are looking for a fun-filled book with nostalgic advertising characters from the iconic to the obscure, from the secular to the sublime, then Meet Mr. Product: The Graphic Art of the Advertising Character / Volume 1 is it!
Get your copy @ Amazon.com.
Tuesday, August 11, 2015
Artwork Copyright © Steve Pietzsch.
The art of Steve Pietzsch @ Kerr Arts & Cultural Center in Kerrville, Texas.
August 25 -September 20, 2015
Opening: Saturday, August 29 from 1-3 pm
Steve Pietzsch was a fellow illustrator at Don Punchatz' Sketchpad Studio in Arlington, Texas and at Studio X in Dallas, Texas.
Check out Steve Pietzsch's new surrealist worx inspired by his surroundings.
More show info: www.kacckerrville.com
Posted by José Cruz at 12:07 PM
Wednesday, July 15, 2015
Artwork copyright © 2015 Bill Brewer.
Brewer's artwork is quite dynamic. It hits you like a ton of bricks!
Bill Brewer on Facebook: https://www.facebook.com/bill.brewer.399?fref=ts