Thursday, August 27, 2015

Mr. Product!

Artwork and photos copyright © 2015 
Warren Dots / Masud Husain / Insight Editions.

Mr. Product / Volume 2 for Insight Editions starts off where Meet Mr. Product ends. We are reintroduced to advertising mascots from the Sixties, Seventies, and Eighties in this fun-packed book by authors Warren Dotz and Masud Husain. These authors are super-collectors and so their knowledge is quite extensive.


Mr. Product / Volume 2 is a compact hardbound guidebook into the world of Advertising Mascots. Compatible with Meet Mr. Product / Volume 1, it is brightly designed with page after page of information and imagery. There is a yearly chronology with specific mascot types to match the energy of the era. Pages are sometimes halved or quartered into multiple color rectangles to help illuminate the characters shown. Chapters are concisely defined into distinctive themes with plenty of examples.
  
Bob's Big Boy, the EXXON Tiger, Pac-Man, and the Hamburglar are but a few of the character types that invaded our homes via magazines, TV, and radio. Fast Food establishments developed giveaways for the kids. Advertising mascots were introduced as toys and premiums as a way of motivating children to manipulate mom and dad into buying the products they wanted.


Whatever it was you needed there was an appropriate mascot selling you or your love ones a bill of goodies. The Cambell’s Kids sold you soup out of a can, Count Chocula and Franken Berry would “scare” your kids into eating their cereal for breakfast, and Mr. Clean became your e-z cleaning hero to wash away your dreary household woes. We became gullible “guppies” foolish enough to take the bait that some Madmen far from your home created in an ambiguous ad agency on Madison Avenue.

Our senses were electrified in the 60’s, super-charged in the 70’s, and hyper-driven in the 80’s, so cute cuddly characters that offered us delectable delights or promised us a way of ending our common household drudgeries were the very things we needed as spokesmen for the products we so desperately desired. We were bombarded with the whimsy and magic of a mass-media attack. That powerful force of yesterday molded you and your parents into the brand oriented generation of today.

I highly recommend Mr. Product: The Graphic Art of Advertising’s Magnificent Mascots 1960-1985 / Volume 2 for any graphic designer or artist seeking a blast from the past to create the power-statements of today.


Get your copy of Mr. Product @ Amazon.com.

Thursday, August 13, 2015

Meet Mr. Product!

Artwork copyright © 2016 Warren Dotz / Masud Husain / Insight Editions.

Meet Mr. Product: The Graphic Art of the Advertising Character / Volume 1 by Warren Dotz and Masud Husain for Insight Editions is a bible–size hardbound book, beautifully designed with chapter after chapter of advertising characters of the 20th century. Many advertising characters like Ronald McDonald, Speedy Alka-Seltzer, and Bibendum (the Michelin Man) are quite memorable and have lasted longer than others, they could evolve with the times, but many like Tom Tomato for Heinz Ketchup, Nat the Screws & Bolts Robot, and Randy the Transistor for Sony just didn’t last. We are in fact the fickle consumers who need something new rather than the same old thing.

It's an advertiser's job to create these cute little anthropomorphic spokes models to make us buy their products from among all other similar competing products. They do this through subliminal eye-popping imagery familiar to the targeted consumer. For example, Charlie the Tuna is a hip beatnik fish selling to the young hip modern housewife of the 60’s who had little time to prepare large meals like their mothers before them. Charlie’s announcer repeats the catchy phrase, “Sorry Charlie, only the best tasting tuna get’s to be Starkist!” And we of course are reeled in hook, line, and sinker.

I grew up in the 60’s and 70’s so advertising characters are ingrained in my brain like DNA. As a child, Tony the Tiger, Reddy Kilowatt, and Sugar Bear fascinated me while I read magazines and comic books, watched television, and ate cereal in the mornings. I became intrigued by the many drawing styles that were distinctive to those eras. Pardon the pun but they all stuck to me like Elmer’s Glue!

Meet Mr. Product will be a great source of inspiration to any graphic designer, illustrator, or artist. As a design illustrator, I'm drawn to the past and having a book like Meet Mr. Product helps me create modern-retro design illustrations. This book is simply a way for me to increase my image library. It’s compact, handy and it beats going through countless Google Searches trying to find many of these images that are just not readily available on the web.

 The book design is consistent throughout with brightly colored pages that help illuminate the illustrations. The type is small but the pictures are large enough so not to lose their detail. The cover is printed with varnished advertising characters against a bright yellow flat background with red and black cartoon type. The introduction is concise and educational and each chapter is divided into specific categories with plenty of examples. I like how well the advertising characters are presented in the page layouts.
 
 If you are looking for a fun-filled book with nostalgic advertising characters from the iconic to the obscure, from the secular to the sublime, then Meet Mr. Product: The Graphic Art of the Advertising Character / Volume 1 is it!

Get your copy @ Amazon.com.

Tuesday, August 11, 2015

Hill Country Surrealism!

Artwork Copyright © Steve Pietzsch.

HILL COUNTRY SURREALISM
The art of Steve Pietzsch @ Kerr Arts & Cultural Center in Kerrville, Texas.
August 25 -September 20, 2015
Opening: Saturday, August 29 from 1-3 pm


Steve Pietzsch was a fellow illustrator at Don Punchatz' Sketchpad Studio in Arlington, Texas and at Studio X in Dallas, Texas.

Check out Steve Pietzsch's new surrealist worx inspired by his surroundings.
 


More show info: www.kacckerrville.com

Wednesday, July 15, 2015

Collage of Hard Knox!


Artwork copyright © 2015 Bill Brewer.

Catch an eyeful of Bill Brewer's digital collage worx @ http://brewerbill.wix.com/acme.
Brewer's artwork is quite dynamic. It hits you like a ton of bricks!
Bill Brewer on Facebook:  https://www.facebook.com/bill.brewer.399?fref=ts

Thursday, July 9, 2015

Polka-Dot Dreams!

Photos and design copyright © 2015 KAGU Studio.

WOW! WOW! WOW!
The most beautiful Modern Polka Dot Bed I've ever seen @ KAGU! Simple and sleek is what I always like best in modern furniture design.

Saturday, June 27, 2015

Pencil Point of View!

Artwork © copyright 2015 Jennifer Maetre.

Inspired by the form and function of the sea urchin, the pointy pencil sculptures of Jennifer Maestre will take you the inner depths of your imagination. Check her out @ jennifermaestre.com.
Scans copyright Jennifer Maestre / Etsy.

 Jennifer Maestre's jewelry on Etsy: https://www.etsy.com/shop/jenmaestre?ref=pr_shop_more

Thursday, June 18, 2015

3-D Spectacle!

Artworx copyright © 2015 Metin Seven.

Marvel at the 3-D Worx of Metin Seven @ metinseven.artstation.com.